J&B start party campaign to turn Bulgaria capital into a party centre

Sofia Echo

Bulgaria's capital has been on the schedule for J&B Scotch's “Start a Party” worldwide party calendar, a company media statement said. Sofia would be turned into the world's party capital after Istanbul, Bucharest, Lisbon, Mexico, Seoul and Beijing.
The J&B Start a Party event will take place on February 22 at the National Opera and Ballet. The “ultimate party symbol,” a giant mirror ball, will be the focus of the event. The organisers promised a flashing party programme and star-for-a-night experience for everyone.
Entrance fee is 10 leva.
The campaign was initially launched in June 2007 in Istanbul, when all the luxurious boutiques of the Kanyon trade centre were turned into a party platform. The J&B Start a Party in Valencia took place in the ultra-modern Electric hotel. Party goers in Beijing enjoyed the event in the emblematic Forbidden City.
‘Start a Party’ global campaign will be launched in over 20 countries. J&B is investing more than $19 million (12.8 million euro) into the initiative.